Well what a fantastic show it was this year!

The halls were packed with new innovations for the baby industry and our stand was a hub of activity. We showcased our new brands Sassy & Duux and these went down extremely well with retailers and buyers which is great news! The new exciting Duux baby projector (coming soon to the UK!) and the Mushroom Humidifiers were a true crowd puller at the show due to their unique and striking design. The Sassy toy collection was a hit with our VIP baby visitors at the show, with live impromptu demonstrations on the stand itself - showing Sassy is a fantastic range to keep baby fascinated and engaged whilst having fun.

We also launched our new look H&CO Trade website too! It was great to talk to independent retailers' views on their markets and trends they have identified over the last 12 months. We were delighted with their response to our new Trade website which offers numerous benefits as an independent retailer who would like to stock our award-winning brands. The easy account set up was definitely key to the visitors we spoke to who are always pushed for time and therefore would like a fast and simple ordering process.

The 'No MOQs' appealed to those traders who wanted to try something different, out of their current portfolio to trial these items in their stores but also to see wanted to provide a bespoke service to customers and purchasing 1's of the requested items - making the baby buying experience personalised and special again. And finally, the Free UK delivery on orders over £150 definitely appealed to most!

If you're interested in opening a Trade Account then please do get in contact with one of the team to set up a quick and easy account. Contact us on: info@hcotrade.co.uk


We'd also like to take the time to announce our own Harrogate show winner. During the 3 days we ran a prize draw competition, offering visitors the chance to win £150 M&S vouchers just by attending the stand. The winner was the Baby2K Team, so well done to you guys and happy shopping!